April 22, 2019

Umami Burger Launches Its 1st Three Locations In Mexico City

Umami Burger, sbe's world-renowned premium burger brand, has opened its first three locations in Mexico City. This has been launched in partnership with Gin Dinar, a company in Mexico focused on hospitality and development business.

Currently, Gin Dinar has more than 70 company-owned restaurants through GIN Group. The company is planning to open over 40 Umami Burger and Katsuya restaurants in collaboration with sbe by 2021. 

Sam Nazarian, Founder & CEO, sbe, said, "We are very excited to open our first three Umami Burger locations in Mexico City in collaboration with Gin Dinar and bring our Umami Burger brand to the community. Mexico is an extremely important market for both Umami Burger and the sbe portfolio, including our other acclaimed brands SLS, Mondrian and Hyde Hotels and Residences. We've seen an unprecedented level of growth and are extremely excited to continue our expansion in Mexico."

Javier Romo, COO of Gin Dinar, stated, "We are very excited about our licensing partnership with sbe. We believe that this brand will be a resounding success in Mexico as there is a market niche looking for refreshing and innovative options such as Umami. In the same way, we are excited to have a relationship with a company such as sbe with which we feel closely linked in terms of its principles, mission and values. This brand is ideal for the portfolio of our company."

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