Skinn, Tata group's fragrance brand, which is part of the listed Titan Company, is aiming a Rs 500-crore turnover and over doubling market share by 2022-23. Skinn is at present a Rs 120 crore brand with a market share of 9%.
Titan said, "By 2023, the target is Rs 500 crore (turnover) and 20 per cent market share."
Currently, Titan is distributing the perfume brand through 3,000 points of sale, including 32 exclusive kiosks. The company will continue to expand the brand’s presence offline and online. Titan has entered into the fragrances segment in 2013.
Titan stated that its recently launched ethnic wear brand Taneira has the potential of clocking Rs 800-1000 crore business in the next seven to eight years.
Presently, Titan operates five stores across Delhi, Bangalore, Hyderabad. It is eyeing to launch 15 stores in the current fiscal.
Bhaskar Bhat, Managing Director of Titan Company, said, "Our perfume brand Skinn and Taneira are scaling up while going forward."