Sula Vineyards, India's largest wine producer, has launched Sula Wines in China, the world's second-biggest market for wine consumption after the US.
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A release from the company said, "Sula Vineyards has over 65% market share in India and exports to 30 countries across Asia, Europe, USA and Canada. China is globally the second most recognized country for its wine market."
The wine producer has partnered with Nanjing Glory International, one of the leading importers and distributors of wine and liquor in China.
"With a huge territory to cater in China, Nanjing Glory would be initially focusing on select provinces in China where there is a good density of affluent and well-travelled Chinese. The selected areas namely include Jiangsu, Shandong, Shanghai, Zhejiang, Anhui and Hangzhou provinces, with Nanjing being the central location for all supplies. Sula Wines will be introducing the most popular wines from their extensive portfolio which includes Sula Brut Tropicale, Sula Sauvignon Blanc, Sula Dindori Reserve Shiraz and Sula Shiraz. Initially, 200 retail outlets will be targeted which include supermarkets and restaurants in the provinces mentioned," the release stated.
Rajeev Samant, CEO and Founder, Sula Vineyards, said, "It is very exciting for us to establish our presence in China, world’s No. 2 market for wine after the USA. It is a matter of great pride both to us and nationally because we have an opportunity to impact the import-export ratio of India-China. Now, the Chinese consumer will also have a bottle of Indian wine on their table."
A representative of Nanjing Glory International, added, "We are very happy and excited to partner with the biggest winery of India, Sula Vineyards. It is with great pleasure that we are introducing their wines in our market."