International House of Pancakes (IHOP) is planning to launch as many as 19 outlets in Pakistan in the coming years. This expansion into the Pakistani market is part of the popular American pancake house chain’s efforts to seek new revenue abroad.
The first branch of IHOP will open in Karachi by the end of 2019, and will be followed by 18 more across the country over the course of nine years
Dine Brands Global Inc, the parent company of IHOP, said that nine of its franchises in Pakistan will be operated by Pakistan-based Gerry’s Group, while the rest will be sub-franchised.
Steve Joyce, Chief Executive Officer of Dine Brands, said, “Key to our international strategy is identifying and entering new markets, such as Pakistan, that have a rapidly growing economy, are contiguous to existing markets to offer an economy of scale, and above all, have an appetite for IHOP’s unique guest experience of warm hospitality with world famous pancakes, breakfast and other menu items. The opportunity to partner with principals from Gerry’s Group as franchisees was also a major factor in our decision,”
Akram Wali Muhammad, Managing Director for Gerry’s Group, added, “We are delighted to be bringing the world famous American IHOP experience to our country and to our portfolio of successful companies. While IHOP will be a new brand in Pakistan, there is already significant awareness of and excitement about IHOP and we look forward to the opening of our first location later this year.”