After completing a year of piloting the product in the National Capital of Delhi, Medusa Beverages, the manufacturers and distributors of Medusa brand of Premium Lager Beer, has entered new markets. The company has forayed into neighbouring markets of Punjab, UP, Chattisgarh and Chandigarh (UT) from the new financial year, starting April 1.
Medusa was launched in January 2018. It had produced three lakh cases of beer till March 31, 2019, with a turnover of Rs 70 crore.
Avneet Singh, Director and Founder, Medusa Beverages, said, “We have a capacity to produce one million cases a year. Medusa is a Premium strong lager with an alcoholic strength of 5.9%.”
Currently, Medusa is available in two SKUs, 650 ml bottle and 500 ml can. The company is planning to soon add three more SKUs, 330ml can, 550ml bottle, and 330ml bottle.
“We have a clear road map for market expansion to become a pan-India player in the next four to five years. We will enter three more states next year, and will have a pan-India presence in the next 5 years,” Singh further stated.