April 23, 2019

Matrix Partners Leads Follow-On Investment In Bengaluru-Based &Me

Bengaluru based food and beverage brand &Me that focuses on women’s daily health & wellness, has raised a follow-on investment round led by existing investors Matrix Partners India.

The funding saw participation from consumer VC fund, Sauce.vc. that has invested in health food brand Epigamia.

&Me will use the freshly infused capital to expand its team, scale operations nationally and widen its product offering.

 “The response from the market has been overwhelming and satisfying. We’ve received a lot of warmth from our consumers who have experienced instant relief after consuming the PMS drink,” shared Ankur Goyal, Founder, &Me by adding that they are determined to solve many such challenges for women in the most convenient, healthy and tasty formats.

Founded by Ankur Goyal in 2017, &Me caters to women’s health with a range of products that combine Ayurveda and Modern Nutrition. The brand focuses on solving daily lifestyle challenges of Indian women with drinks that relieve PMS symptoms, help with PCOS and enhance their hair & skin quality from within. &Me will soon launch their fitness range with products for Fat Metabolism, Immunity & Strength (Protein).

Manu Chandra, Founder and Managing Partner, Sauce.vc, said “We are excited to back Ankur’s vision for &Me - India’s first F&B brand, exclusively for women. At Sauce, we are always inclined towards consumer centric brands with razor-sharp USPs. &Me fits our thesis perfectly by being focussed on women’s daily health & lifestyle challenges with preservative free, clean & convenient products.”

 Commenting on the same, Sanjot Malhi, VP, Matrix India added, “We believe that the $1B+ market for functional foods and beverages is still coming of age in India. &Me’s core differentiator lies within its exceptional product and brand positioning that targets urban Indian women whose daily lifestyle denies them the benefit of essential micronutrients. As early investors in &Me, we consider ourselves privileged to partner with Ankur. Our investment is true to our broader thesis of investing in home-grown Consumer brands.”

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