Kourtney Kardashian has launched her new lifestyle brand, Poosh. The brand consists of a lifestyle website covering everything from health and wellness information to fashion and beauty tips.
Kourtney said, "I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space. Healthy living gets a bad rap; it's as though if you care about what you put in, or on, your body, then you're not sexy or cool. But this just isn't true, and Poosh is here to prove just that."
"The modern woman, in my opinion, is somebody who cares about the planet, cares about what we’re putting in our bodies from the inside out, and just doing our best without feeling judged for not being perfect. Just because we care about those things or want to be eating healthy or living a certain lifestyle, you can still be cool and sexy and have it all. I don't want it to feel judgmental, just really like a conversation," she added.