Jubilant FoodWorks Limited (JFL) that operates Domino’s and Dunkin’ Donuts in India has ventured into Chinese cuisine with the launch of its first own-brand ‘Hong’s Kitchen’.
With this venture, Jubilant marks its entry into the Chinese cuisine segment, a large and fast growing segment in the Indian market.
The group has opened its first Chinese restaurant at Hong’s Kitchen at Eros mall, Gurgaon, the company said in a statement.
“It gives us great pleasure to launch Hong’s Kitchen in India today. While Chinese food is the second largest consumed cuisine in the country, there exists a vast gap between street vendors and premium fine-dining restaurants,” shared Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks by adding that Hong’s Kitchen, with its Fast Casual format, will address this vast, unaddressed market through great-tasting and affordably priced Chinese food that’s customized for Indian tastes.
According to the statement, the newly launched restaurant has a young, international-looking and trendy design that is inspired by the colors and the hustle of Asian street markets. The restaurant has clearly separated areas for making vegetarian and non-vegetarian food.
JFL is part of Jubilant Bhartia group that is running over 1,200 outlets of Domino’s in India and over 32 Dunkin’ Donuts in India.