InterContinental Hotels Group (IHG) has launched its new all-suites brand, Atwell Suite. This newly introduced upper-midscale hotel brand will be targeting an estimated $18 billion industry segment with strong guest and owner demand.
The Atwell Suites brand will be known for making guest stays more comfortable and memorable through thoughtfully designed and flexible spaces, which enable the easier transition between work and rest. It is a strong complement to IHG’s established brands, with an average daily rate within the upper-midscale price point.
Keith Barr, Chief Executive Officer of IHG, said, “The Atwell Suites brand is tailor-made to meet the significant demand in the upper-midscale segment for a new all-suites brand. Our newest offer gives owners and guests something different to what’s out there today – a stylish suite with the flex for guests to work, socialise or explore over a four-to-six-night stay. As we focus on accelerating our growth, the brand will further extend our leading position in the mainstream space.”
Elie Maalouf, Chief Executive Officer, Americas, IHG, stated, “IHG continues to be an industry leader in purposeful and effective hotel brand innovation that anticipates the needs of the market, owners and guests – ultimately delivering long-term value and high guest satisfaction. The Atwell Suites brand is the latest example of how we identify a new growth opportunity from deep traveller insights and collaborate with our owners to develop a new brand customized to better serve guests. This highly anticipated new offering is a strong follow up to the successful rollout of avid hotels, the fastest brand launch in our history.”