India’s second largest multiplex operator, Inox Leisure has signed an agreement with CJ 4DPLEX, the South Korean firm, to bring in the multi-projection technology ScreenX to India.
ScreenX has been designed to enhance the movie-going experience by providing a 270-degree view. It utilizes a proprietary system for expanding selected scenes of feature films to the left and right walls on each side.
Alok Tandon, CEO of Inox Leisure, said, “Ensuring a great viewing experience for our patrons has always been our foremost priority. ScreenX will enable us to offer an unprecedented 270-degree cinema-viewing experience on three walls of the theatre. This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless.”
JongRyul Kim, CEO, CJ 4DPLEX, added, “We are very pleased to be signing a new deal to expand ScreenX to across India with our partner INOX. We are incredibly happy to be working with such a great new partner in revolutionising the Indian cinematic landscape and we are looking forward to developing a long-lasting partnership with them in the years to come.”