April 22, 2019

Inox Leisure To Launch ScreenX In India

India’s second largest multiplex operator, Inox Leisure has signed an agreement with CJ 4DPLEX, the South Korean firm, to bring in the multi-projection technology ScreenX to India.

ScreenX has been designed to enhance the movie-going experience by providing a 270-degree view. It utilizes a proprietary system for expanding selected scenes of feature films to the left and right walls on each side.

Alok Tandon, CEO of Inox Leisure, said, “Ensuring a great viewing experience for our patrons has always been our foremost priority. ScreenX will enable us to offer an unprecedented 270-degree cinema-viewing experience on three walls of the theatre. This new form of storytelling would deliver the narrative in a more convincing manner, leaving the audience breathless.”

JongRyul Kim, CEO, CJ 4DPLEX, added, “We are very pleased to be signing a new deal to expand ScreenX to across India with our partner INOX. We are incredibly happy to be working with such a great new partner in revolutionising the Indian cinematic landscape and we are looking forward to developing a long-lasting partnership with them in the years to come.”

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