Dairy farm Himalayan Creamery has tied up with tech startup Mr Milkman to launch a co-branded application for milk subscription and delivery. Few other firms such as Milk Mantra, Whyte Farms, Amlaan A2 Milk, Go4Life and Milk Valley Farms have also collaborated with Mr Milkman for hassle-free operations and smooth delivery.
Samarth Setia, Founder of Mr Milkman, said, "With this partnership, we aim to improve delivery services and manage milk subscriptions. We are confident that Mr Milkman's technology will ensure operations in a smoother and more organised manner."
Mr Milkman’s cloud-based 'SaaS platform' will be offering Punjab-based Himalayan Creamery with automated processes, which will enable them to track subscriptions, revenue, sales growth, payments and customer consumption patterns.
The application provides features like order-tracking and delivery, inventory management, and reverse logistics for glass bottles.
Deepak Gupta, Founder and CEO, Himalayan Creamery, stated, "One of the greatest challenges in the dairy industry is managing inventory and logistics. Our partnership with Mr Milkman will assist us to streamline our logistics and inventory management and allow us to focus on production and growth."
Founded in 2016, Himalayan Creamery is located in Patiala, Punjab. Unlike an aggregator, it is home to 350 Holstein Friesian and Jersey cows that daily produce unadulterated milk of more than 4,000 litres.