Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has introduced a limited edition pack of Golfer's Shot Whisky, its premium whisky brand. This limited edition pack will be made available across all major markets in India from March 2019.
Golfer's Shot Whisky’s Limited Edition Pack is an extension of Good Life Experiences that Golfer's Shot targets to offer to its consumers.
Romesh Pandita, CMD of Alcobrew Distilleries, said, “Golfer's Shot Whisky is positioned in the market to offer people a chance to ‘Taste the Good Life’. The plan is to encourage young and affluent consumers to enjoy good things like Music, Food, Social gatherings, Lifestyle among others.”
“We are establishing the Good Life campaign with a 360-degree approach. A digital campaign has been executed on Facebook and Instagram recently and Good Life Experiential Evenings have been done at leading on-premise outlets in select markets. Limited Edition Pack is an extension of the campaign and aims at establishing Golfer' Shot in retail stores through packaging innovation. This is a thematic campaign which will highlight symbols of Good Life; beginning with Good Music,” he further stated.