April 23, 2019

Gat Foods Unveils Fruitlift, A Fruit-Based Subsitute To Refined Sugars

Gat Foods has introduced Fruitlift, a real-fruit-based ingredient that can replace refined sugars in RTE (ready-to-eat) cereals. Fruitlift comprises of natural fruity goodness, including fibres, and provides a wide range of fruits.

The newly launched product is composed of 90% fruit components in a liquid base that can be injected into any flour mixture in the extrusion line, or applied through the coating drum in the production of cereals.

Michal Katzir Emek, International Marketing Director, Gat Foods, said, “The cereals market has been stagnant for some time. Refined sugars can make up anywhere from 15 per cent to a whopping 40 per cent of a typical box of cereals. We decided to face the challenge head-on and give manufacturers the option of offering consumers the next generation of cereals — cereals that are more nutritious, with cleaner labels, and infused with more natural ingredients, yet without sacrificing the organoleptic qualities. And, most importantly, attaining a delicate sweetness with zero refined sugar.”

“Consumers reluctant to give up the convenience of RTE breakfast cereals are voicing a desire to see more healthful attributes attached to these products to fit their busy lifestyles. Our fruit base is designed to permeate the entire expanded cereal as a complete substitute for the refined sugars that have historically been an inseparable part of RTE cereals,” she added.

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