May 10, 2019

Fabindia To Expand Its Footprint In Eastern India

Fabindia will be expanding its retail footprint in eastern India with 10 new stores. These stores will mostly be franchise-owned as the company is focusing on franchisees.

 

Recently, the home and lifestyle brand has opened its experience centre at Loudon Street, Kolkata. This is the first such facility provided by the company in Eastern India. Currently, Fabindia has 13 experience centres across the country.

 

Viney Singh, Managing Director of Fabindia, said, “The centre in Kolkata is spread across 10,000 sq ft. The typical investment for such centre is Rs 3,000-Rs 3,500/sq ft. We plan to open 40 more experience centres in Kolkata, one of which will be in Kolkata.”

 

“An experience centre usually rakes in over Rs 1 crore per month in revenue. By the end of this year, 30% of our retail space will be occupied by experience centres,” he added.

 

Apart from the brand’s signature offerings across garments, organics, home and personal care, the experience centre at Kolkata also houses a FabCafé, an interior design studio, organic wellness centre, alteration studio and a kids’ zone.

 

At present, Fabindia has 298 retail stores across 105 cities in India and 14 locations abroad.

 

Singh further said, “Of the 10 new stores, three-four outlets will be opened in Kolkata. Around 100 stores will be across India by the end of this fiscal.”

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