One of the largest burger chain globally Burger King has launched an all new range of burgers called the ‘Real Meals’.
Burger King’s latest publicity gimmick is targeting McDonald’s Happy Meal by citing it as ‘no one is happy all the time’.
Real Meals, as it is called is available at select BK locations in Austin, Seattle, Miami, Los Angeles, and New York City, and can be ordered in one of five possible moods—Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal—because “no one is happy all the time.” Get it? Like Happy Meals?
The Real Meals are basically just boxes into which Whopper combo meals are placed, and aren’t specifically aimed at kids; no toy or bag of Apple Dippers is involved.