Brewhouse Ice Tea, promoted by Positive Food Ventures, is launching carbonated ice tea under the same brand name. The Delhi-based bottled beverage startup is also eyeing to scale up its beverage business as the peak summer season kicks in.
In late 2018, the two-year-old company had secured a loan of $2 million from Food Empire Holdings Group, the Singapore-based listed foods and beverages firm.
Food Empire Holdings are a strategic investor. So far, the company hasn’t had a consumer-facing venture in India.
Sidharth Jain, Founder and Chief Executive Officer, Brewhouse Ice Tea, said, "Food Empire Holdings’ focus is to build a long term FMCG business in India, which may not just be restricted to tea. Positive Food Ventures will focus on bringing healthier food and beverage concepts to consumers."