BookMyShow and Coca-Cola Arena have entered into a strategic, long-term partnership in Dubai, one of the region's biggest indoor, multipurpose arenas.
BookMyShow will be the Founding and Preferred Ticketing Partner for all live entertainment experiences at the Coca-Cola Arena over the next five years. Through this deal, BookMyShow will usher in the best-in-class, out-of-home entertainment experiences across music, comedy, sports, live events, and exhibitions to consumers in the Middle East.
This is the first such global arena partnership by BookMyShow. It marks India-headquartered, global entertainment platform’s entry into the Middle East.
Ashish Hemrajani, Founder and CEO, BookMyShow, said, “The Middle East is a critical yet under-served market when it comes to such entertainment experiences for consumers. The partnership with the Coca-Cola Arena in Dubai will enable us to bring the best of the world’s and India’s entertainment experiences to consumers in the Middle East.”
Sudhir Syal, Head (Middle East) of BookMyShow, stated, “With the scope for entertainment experiences growing across the Middle East, we envision the Coca-Cola Arena to be at the core of our live entertainment strategy in the region. An indoor venue with a capacity of 17,000, the arena will provide a completely new experience to consumers in UAE and we are absolutely thrilled to partner with the Coca-Cola Arena and usher in this new era in live entertainment in the Middle East.”
AEG Ogden’s CEO of Coca-Cola Arena Guy Ngata added, “Our partnership with BookMyShow is based around a number of core elements including live event promotions and preferred ticketing which enables the vast experience that BookMyShow has developed in India and South East Asia to be applied in Dubai. We are delighted to welcome BookMyShow as our Founding Partner in the “Entertainment” category which in turn further highlights the extended partnership opportunities at Coca-Cola Arena.”