April 22, 2019

Barista Eyes Massive Expansion Via Franchisee Model

Barista Coffee Company, which owns Barista Café brand, is planning to reach 500-outlet mark in the next three years, embarking on a massive expansion through franchisee model. Currently, Barista has 220 outlets with an equal mix of company-owned and franchisee outlets. 

Puneet Gulati, CEO of Barista, said, "The focus is to grow the brand through franchise partners across India and going forward the ratio of company-owned against the franchisee outlets will be 30:70."

"We want to spread the love for brand Barista through interested entrepreneurs who have F&B background and also people who aspire to enter into F&B business. We have a 4-point strategy to make Barista brand stronger.  The franchisee expansion is one of the strategic pillars," he added.

Recently, Barista has started two new formats of Barista, one is Barista Diner, an all-day diner format, and Barista Express, a QSR format. The two outlets of Barista Diner have been opened in Noida in Delhi NCR and Kapurthala in Punjab. The company is in the process of launching Barista Diner in Banjara Hills in Hyderabad and Jaipur soon.

Gulati Further stated, "We will have 2 to 3 signature dishes from Mexican, Italian, Thai, Chinese and Indian cuisines at these Barista Diner formats with live counters and all-day dining facilities. The company will also explore tapping the cinema halls, Mall atriums, food courts, corporate offices, etc. for their Express format."

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