April 22, 2019

Amazon Introduces Its First Skincare Line 'Belei'

Amazon has launched its first skincare line ‘Belei’, derived from two words "beauty" and "believe". The exclusive collection includes 12 different skincare products in total, including Oil-free Moisturizer SPF 50 and Dark spot solution Serum.

Belei is designed with the solution for different skin problems such as acne, wrinkles, dark spots, dullness, dehydration, and front lines. The products are cruelty-free of fragrances, phthalates, and paraben. 

Kara Trousdale, Head of Beauty for Private Brands at Amazon, said, “Our goal is to help customers spend less time and money searching for the right skin-care solutions.”

“We took a simple, no-nonsense approach, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality,” Trousdale added.

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