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  • Area Req
    3000- 9000Sq.ft
  • Investment Range
    INR Rs. 20lac - 30lac
  • Franchise Outlets
Business Details

Big Basket has picked up Rs 45 crore in venture debt from Trifecta Capital for setting up a new cols chain and warehousing facility. This comes at a time when the Bengaluru-based online food and grocery portal has been in the market scouting for fresh funds and had explored acquiring its smaller rival Grofers.

The grocery e-tailer had mandated investment bank Morgan Stanley for a $150 million fund-raise, which was expected to close by April but people familiar with the ongoing discussions said the financing round may take up longer to materialise.

Big Basket's move is significant because online juggernaut Amazon has mapped out a major push for the food and grocery segment in India, paralleling its global strategy around this space. The Seattle-based online retailer has said it wants to invest $500 million in food retail here through offline stores. Big Basket and Grofers, too have submitted their FDI plans to enter the food retail segment through brick and mortar stores.

Flipkart, has also recently said it is keen to break into the grocery business. The interest around daily consumables, food and groceries is largely because it has high repeat purchases, not typical of other categories like electronics.


Hari Menon, Co-founder, SuperMarket Grocery Supplies, which runs Big Basket said, "We are in the last leg of a pilot which will ensure that all fruits and vegetables are maintained at constant temperature and there by improve shelf life of the produce by almost 10 days. This will be done using large scale equipment such as pre-coolers and ventilators. Funding such capex requirements is best done through debt."

Investment Details

Commenced Operations

Operations Commenced On 2014

Franchising / Distribution Commenced On 2015

Franchise Details

Investment INR Rs. 20lac - 30lac

Brand Fee INR 45000

Royalty/Commission 22 %

Expansion Locations

Online Market


Delhi,Haryana,Himachal Pradesh,Jammu and Kashmir,Punjab,Uttaranchal,Uttar Pradesh

West & Central State


Chhattisgarh,Madhya Pradesh,Bihar,Jharkhand


Assam,Meghalaya,Mizoram,Tripura,Arunachal Pradesh,Manipur,Nagaland,West Bengal,Sikkim,Odisha


Kerala,Karnataka,Tamil Nadu,Andhra Pradesh,Telangana

Union Territories

Andaman and Nicobar,Pondicherry,Chandigarh,Lakshadweep,Daman and Diu

Franchise Details

Anticipated percentage return on investment 50 %

Likely pay back period of capital for a unit franchise 4

Other investment requirements

Property Details

Type of property required for this franchise opportunity Commercial

Floor area requirement 3000 - 9000Sq.ft

Preferred location of unit franchise outlet market area

Training Details

Detailed operating manuals for franchisees No

Franchisee training location No

Is field assistance available for franchisee ? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? Life

Is the term renewable? Yes

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